About Tech Between the Lines
Apple-Focused Tech Journalism with Depth & Perspective
Going beyond the headlines to explore what really matters in technology
Who Am I?
I'm Justin—a tech enthusiast, IT professional, and Apple analyst with over 15 years of experience navigating the technology landscape. From hands-on technical support to senior engineering roles managing 12,000+ enterprise endpoints, I've seen technology from every angle.
By day, I architect Windows desktop solutions at Staples. By night (and early morning), I dive deep into Apple's ecosystem, analyzing strategy, testing products, and sharing insights with thousands of readers who want more than surface-level tech coverage.
This unique perspective—straddling both the corporate IT world and consumer tech enthusiasm—gives me insights you won't find in typical tech journalism.
My Approach
No Clickbait. I don't chase controversy or manufacture outrage. If Apple makes a questionable decision, I'll explain why—but I won't pretend every product launch is either revolutionary or a disaster.
Context Over Hype. Technology doesn't exist in a vacuum. I connect the dots between Apple's decisions and broader industry trends, competitive pressures, and business realities.
User-Focused Analysis. Features only matter if they improve your experience. I evaluate updates through the lens of real-world usage, not spec sheets.
By the Numbers
What I Cover
Apple Ecosystem
In-depth coverage of iOS, iPadOS, macOS, watchOS, and tvOS—from beta features to strategic analysis of Apple's platform decisions.
Product Reviews
Honest, practical reviews of Apple devices and accessories tested in real-world scenarios, not controlled lab environments.
Strategic Analysis
Examining Apple's business decisions, competitive positioning, and long-term strategy beyond quarterly earnings reports.
Tech Guides
Comprehensive, bookmark-worthy guides to new OS releases and features that actually help you use your devices better.
Beyond Tech
Technology is what I write about, but it's not all I am.
Colorado Native
Denver born and raised. When I'm not analyzing tech, I'm exploring Colorado's trails and mountain towns.
Family First
Husband and father to an energetic kid who keeps me grounded and reminds me technology is just a tool, not life itself.
Broncos Fan
Lifelong Denver Broncos supporter through the highs and lows. Some loyalties run deeper than tech preferences.